David Marimon is the CEO and Co-founder of Catchoom, a private, VC-funded company and the first spin-off of Telefónica R&D. Incorporated as of November 2011, Catchoom is an image recognition and augmented reality software and solutions provider. The company licenses its software on premise and through SaaS. Catchoom’s flagship product is CraftAR — the “toolbox” for Augmented Reality. David is the former Project Manager of Mobile Augmented Reality and Contextual Services at Telefónica R&D. He has a Ph.D. in Computer Vision and Augmented Reality from EPFL, Switzerland. David has been asked to speak at leading industry events including CES 2014 and Mobile World Congress 2011, 2013 and 2014, and at Augmented Reality Meetups in New York and Barcelona. Cited by Gartner, Markets&Markets, eMarketer, Wired and TheNextWeb. He’s considered an AR pioneer with more than 12 real years under his belt.