CEO of ARinChina Online Platform. Michael Zhang got his master degree from Northwestern University of China and his major is Visual Communication Design. He is a senior media executive in the field of AR and the first Chinese speaker who was invited to attend InsideAR Expo. From 2011 to 2014, he established ARinChina and devoted to develop AR applications and AR media platform. There are more than 500 AR companies in ARinChina community and totally about 46,000 registered developers by middle of 2015. ARinChina is the largest AR network community and media platform in China.